Nike Arabic — RTL-first UX for Arabic
Owned and elevated Nike’s Arabic experience across UX and typography, ensuring Arabic users receive the same premium, high-performance experience as English users, resulting in a +10% conversion uplift in 2025.
Senior Product Designer
Figma
2024 - 2025
Intro
Nike’s Arabic experience is not just a translation of English screens. It’s a complete user experience that must reflect performance, confidence, and brand trust. As an Arabic designer working on Nike, my responsibility was to ensure Arabic users across the region experienced the same clarity, speed, and emotional impact as English users.
By treating Arabic as a first-class experience, not a localized afterthought. We were able to improve usability and drive a significant measurable business impact.
Outcomes & Impact
✅ +10% increase in conversion rate across Arabic apps in 2025
✅ Improved readability, trust, and consistency
✅ Fast, low-cost implementation with high ROI
My Approach & Process
Review the English designs
Typography & spacing analysis (Arabic vs English) or Arabic UX Audit according to the goal
Font pairing refinement (Link English font with the Arabic font system)
RTL layout tuning (component system updates)
Arabic content review (Text and Image)
Dev collaboration to provide the Arabic correctly
Business/Product communications for enhancements and bug fixes approvals
Why It Works
Because consistent typography directly builds trust, reduces friction, and makes global brands feel local.
Team
Me as a solo designer
Angeli as a product manager
Tahir as a tech lead
